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Giving students the chance to apply their talent to something that could become a career is a challenge. How many students
know what it takes to be a creative director, copywriter or business leader in the world of advertising? Now they have the
chance to find out.
The Awards offer 11-15 year old student teams the opportunity to work on a real charity brief, giving hands-on experience of
the creative and business principles involved in direct marketing and driving curriculum objectives.
For YDMA 2010 we had the pleasure of working with three
charity partners: Great Ormond Street Hospital Charity,
The National Trust and
Oxfam.
The free teaching resource aims to give valuable insight into what is required to produce a successful direct marketing
campaign. To find out more about the teaching programme and to download the documents please
click here.
Entry into YDMA 2010 is now closed and we are delighted to announce the winning teams.
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