Young Direct Marketing Awards

Pupils from five schools - Leeds Girls High School, Anold Middle School, Banchory Academy, Queen Elizabeth's School and The Mount School in London – have triumphed over almost 200 teams from around the country.

Barnardos National Winners » Read more

The Brief: To produce a compelling Christmas 2007 fundraising campaign, incorporating a mail element, based on the theme ‘giving children a break this Christmas’ and providing a young carer with the chance of a positive future.

East of England - Arnold Middle School - Year 7 and 8

Team: ABC (Arnold Barnardo's Campaign) - Teacher: Mr Groves

Stephanie Corbett, Rachel Sears, Melanie Bricknell, Lucy Russell, Bethany Francis, Laura Mackey

Charity representative: Damien Bos Account Director, Archibald Ingall Stretton
YDMA judge: Gary Munns Creative Director, Arc Worldwide

This campaign used a well thought-through ‘integrated’ approach – using a variety of different media such as a letter, leaflets and posters. However, it was the fantastic copywriting that really stood out. It’s slogan ‘Care for the Carers at Christmas’ worked really well across all the media.

Gary Munns Creative Director, Arc Worldwide and YDMA judge

South East - Queen Elizabeth's School - Year 9 and 10

Team: The Original Entrepreneurs - Teacher: Mr Dixon-Dale

Bilal Khan, Pawan Katta, Yoshan Patel, Ravi Popat

Charity representative: Damien Bos Account Director, Archibald Ingall Stretton
YDMA judge: Gary Munns Creative Director, Arc Worldwide

This entry demonstrated a fantastic understanding of how direct marketing works separating the campaign into two parts, using different media and incentives. The campaign included everything from a direct mail piece to branded bookmarks and fridge magnets.

Gary Munns Creative Director, Arc Worldwide and YDMA judge

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Beatbullying National Winners » Read more

The Brief: To create a direct marketing campaign, incorporating a mail element, that will raise awareness and generate funds to implement Beatbullying programmes across the UK.

East of England - Arnold Middle School - Year 7 and 8

Team: Nothing Else Can Go Wrong Now - Teacher: Mr Groves

Yasmin Bithrey, Jess Cusack, Charlie Pepper, Hannah Perry, Katie Yates

Judge: Aarron Martin Executive Creative Director Arc Worldwide
Charity representative: Peter Jones Head of Fundraising, Beatbullying

The thinking behind this campaign was fantastic and the creative certainly caught our attention. The team had really understood what beatbullying was about and developed a campaign which was both hard hitting and relevant. I think it could certainly pass as an agency’s piece of work.

Aarron Martin, Executive Creative Director Arc Worldwide and YDMA judge:

London - The Mount School - Year 9 and 10

Team: The Fab 5 - Teacher: Mr Davies

Eliza Reynolds, Fiona Salisbury, Freshta Seify, Rebecca Bensusan Bash, Shaleen Patel

Judge: Aarron Martin Executive Creative Director Arc Worldwide
Charity representative: Peter Jones Head of Fundraising, Beatbullying

This entry maintained the same high standard. Taking a unique approach, it targeted parents via their children. It called on a rather well known TV character and used a mechanism that the judges just couldn’t put down!

Aarron Martin, Executive Creative Director Arc Worldwide and YDMA judge:

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WWF National Winners » Read more

The Brief: To develop an informative and innovative direct marketing campaign, incorporating a direct mail pack, to raise funds for WWF’s Amazon Conservation Programme.

Scotland - Banchory Academy - Year S1 and S2

Team: Banchory Academy Team 1 - Teacher: Ms Forman

Callum McWilliam, Stuart Rogie, Lewis Morrison, Douglas Law, Robert Stroud, Sarah Jane Charnley, Kirsten Marshall, Charlotte Cutler, Michael Gallagher, Grace Jastrzebski

Judge: David Burrows Head of Fundraising, TDA
Charity representative: Leila Lloyd Marketing Executive, WWF

This entry demonstrated clever thinking and research around their target audience and a great understanding of the work of WWF. They’d thought through the style of the copy and tailored different elements and the creative of the campaign to specific audiences from children’s booklets for the younger audience to free seeds for adults.

David Burrows, Head of Fundraising TDA and YDMA judge:

Yorkshire & The Humber/North East - Leeds Girls High School - Year 9 and 10

Team: LGHS15 - Teachers: Mrs Street, Mrs Kelly

Anya Sheltawy, Lucy Stone, Pooja Menon

Judge: David Burrows Head of Fundraising, TDA
Charity representative: Leila Lloyd Marketing Executive, WWF

Again this team had thoroughly researched their target audience and came up with some fantastic creative and copy – with effective use of shock tactics. They’d also applied WWF’s thinking in the campaign such as using recycled paper.

David Burrows, Head of Fundraising TDA and YDMA judge:

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Regional Winners » Read more

The winners at regional level demonstrate the high standard that the national winners needed to exceed. The work here is at a consistently impressive level.

East Midlands
For Beatbullying - Casterton Business & Enterprise College