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2008 has been the most successful year to date for YDMA with 22 finalist teams attending the ceremony at the Magic Circle Headquarters in London. This year the judging panel included industry experts from: Friends of the Earth, Guide Dogs, RNLI, Marketing Direct magazine, Third Sector magazine, Syzygy, Arc, Rapport and Royal Mail. Congratulations to all winning schools, the panel was very impressed with the high standard of entries.
Grand Prix Winners
The top prizes at this year’s Young Direct Marketing Awards went to two teams of budding young marketers from Ryecroft Middle School in Staffordshire and George Heriot's School in Edinburgh.
« Year 7/8 Winners »
« Year 9/10 Winners »
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Ryecroft Middle School - Year 7 and 8
Team: The Tree Huggers
Teacher: Sandy Pierzchalla
Emily Broadbent, Jenna Calvert, Rosanna Dalton, Rachel Pointon, Carley Swift
Charity representative: Caroline Jones, Friends of the Earth
YDMA judge: Aaron Martin, Syzygy
This campaign was a clear winner, it shouted the loudest. It is well thought through and fantastically executed. The team had a good rationale for their target audience. And we loved the fact that the team used themselves in the campaign, it came across as very warm idea.
Aaron Martin, Syzygy and YDMA judge
Created for
Friends of the Earth
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George Heriot's School - Year 9 and 10
Team: Creating The Picture
Teacher: Madeleine Green
Rebecca Walker, Rowan Jackson-Stewart, Morven Addison, Kim Hyslop
Charity representative: Kristin Sleigh, Guide Dogs for the Blind Association
YDMA judge: Emma Maier, Third Sector
This entry really stood out creatively and addressed the brief. The team understood the audience and the importance of effective targeting. This is a very thoroughly thought out campaign.
Emma Maier, Third Sector and YDMA judge
Created for
the Guide Dogs for the Blind Association
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Friends of the Earth
The brief: Help us protect the planet for future generations.
Aims: To develop a direct marketing appeal to raise income from 50,000 existing donors to support our work on climate change. The aim is a 5% response rate with a £15 average donation to generate a total income of £37,500.
« Year 7/8 Winners »
« Year 9/10 Winners »
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Ryecroft Middle School - Year 7 and 8
Team: The Tree Huggers
Teacher: Sandy Pierzchalla
Emily Broadbent, Jenna Calvert, Rosanna Dalton, Rachel Pointon, Carley Swift
Charity representative: Caroline Jones, Friends of the Earth
YDMA judge: Aaron Martin, Syzygy
Ryecroft Middle School - Year 7 and 8
Team: The Planet Savers
Teacher: Sandy Pierzchalla
Victoria Conway, Joanna Jeffrey, Charlotte Threapleton,
Charity representative: Caroline Jones, Friends of the Earth
YDMA judge: Aaron Martin, Syzygy
St Paul's High School - Year 7 and 8
Team: 'Ads' Up To Change
Teacher: Sinéad McKenna
Afreen Ahmed, Jack Boyle, Rachel Kane, Eimear Loughran, Chloe Mallon, Natasha McCabe, Donal Toal
Charity representative: Caroline Jones, Friends of the Earth
YDMA judge: Aaron Martin, Syzygy
Gateways School - Year 7 and 8
Team: Go Green
Teacher: Linda Casper
Anum Ahmed, Iqra Akram, Aysha Farooq,
Charity representative: Caroline Jones, Friends of the Earth
YDMA judge: Aaron Martin, Syzygy
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The Mount School - Year 9 and 10
Team: Peaches and Plums
Teacher: Rhodri Davies
Alex Hughes, Hannah Maguire, Georgia House
Charity representative: Caroline Jones, Friends of the Earth
YDMA judge: Gary Munns, Arc
Queen Elizabeth's School for Boys - Year 9 and 10
Team: Climate Change Controllers (CCC)
Teacher: Rakhee Bavishi
Rolphy Morrell, Roshan Mistry, Andrew Spencer, Charles Morris
Charity representative: Caroline Jones, Friends of the Earth
YDMA judge: Gary Munns, Arc
Queen Elizabeth's School for Boys - Year 9 and 10
Team: The Fresh Approach
Teacher: Christina Wu
Anup Desai, Andrew Arnett, Alex Grethe, Tommy Marsh
Charity representative: Caroline Jones, Friends of the Earth
YDMA judge: Gary Munns, Arc
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Royal National Lifeboat Institution
The brief: To help the RNLI continue saving lives at sea through our lifeboat and lifeguard services.
Aims: To develop a direct marketing appeal to recruit 2,000 new supporters who will ideally each donate £20, generating a total income of £40,000.
« Year 7/8 Winners »
« Year 9/10 Winners »
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Archbishop Temple School - Year 7 and 8
Team: The Egg Hearts
Teacher: Simon Stringfellow
Joel Ashworth, Robert Brown, Daniel Gilgrass, Nathan Hartley, Liam Lambert, George Southworth
Charity representative: Ginette Tessier, RNLI
YDMA judge: Ginette Tessier, RNLI
saltash.net community school - Year 7 and 8
Team: Us to know, You to find out
Teacher: Bryan Heighway
Craig Hammock, Humphrey Shotton, Joe Davis, Jake Allan
Charity representative: Ginette Tessier, RNLI
YDMA judge: Ginette Tessier, RNLI
Ryecroft Middle School - Year 7 and 8
Team: Team Wolves
Teacher: Sandy Pierzchalla
Zak Johnson, Luke Mason, Will Mitchell, Kit Naylor, Luka Reid
Charity representative: Ginette Tessier, RNLI
YDMA judge: Ginette Tessier, RNLI
Torquay Boys' Grammar School - Year 7 and 8
Team: Torquay Titans
Teacher: Catherine Brophy
Sam Skinner, Ben Jones, Guy Horswell, Eddie Shuttleworth, Jack Skerrit
Charity representative: Ginette Tessier, RNLI
YDMA judge: Ginette Tessier, RNLI
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Bradford Girls' Grammar School - Year 9 and 10
Team: Wildcats
Teachers: Carole Rowe, Cathy Harper
Heather Lamb, Hannah Richardson, Katie Bhagaloo, Caitlin Everson
Charity representative: Ginette Tessier, RNLI
YDMA judge: Tim Lees, Royal Mail
Dunluce School - Year 9 and 10
Team: The Real Heroes
Teacher: Liz McIlveen
Erin Mc Peak, Samantha Young, Aaron Chambers, Megan Nelson
Charity representative: Ginette Tessier, RNLI
YDMA judge: Tim Lees, Royal Mail
The Mount School - Year 9 and 10
Team: Popeye!
Teacher: Christine Hughes
Saheli Mirpuri, Hana Amer, Jessica Davis
Charity representative: Ginette Tessier, RNLI
YDMA judge: Tim Lees, Royal Mail
Queen Elizabeth's School for Boys - Year 9 and 10
Team: KDK
Teacher: Christina Wu
Dinesh Napal, Keshav Joshi, Kishan Patel
Charity representative: Ginette Tessier, RNLI
YDMA judge: Tim Lees, Royal Mail
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The Guide Dogs for the Blind Association
The brief: Help us give more blind and visually impaired people the freedom and mobility that sighted people take for granted.
Aims: To develop a direct marketing appeal, raising income from our database of 35,000 supporters. We want 1 in 4 of these people to respond and ideally give £20.
« Year 7/8 Winners »
« Year 9/10 Winners »
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St Paul's High School - Year 7 and 8
Team: A Team
Teacher: Sinéad McKenna
Darren Davidson, Kerri-Ann Larkin, Ciara McDonnell, Maeve Morgan, Orlaith O'Reilly
Charity representative: Kristin Sleigh, Guide Dogs for the Blind Association
YDMA judge: Judith Bloor, Rapport
Archbishop Temple School - Year 7 and 8
Team: The V Girls
Teacher: Simon Stringfellow
Alice Wright, Whitnay Harrison, Skye Bebbington, Ellie Robinson, Rebecca Hughes, Rebecca Johnson
Charity representative: Kristin Sleigh, Guide Dogs for the Blind Association
YDMA judge: Judith Bloor, Rapport
Torquay Boys' Grammar School - Year 7 and 8
Team: Guide Dogs Association - GDA
Teacher: James Hunt
Henry John Lister, Edward Rhys Lovell, Thomas Gerald Owens, George Andrew Darling, Chris Robson-Close
Charity representative: Kristin Sleigh, Guide Dogs for the Blind Association
YDMA judge: Judith Bloor, Rapport
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George Heriot's School - Year 9 and 10
Team: Creating The Picture
Teacher: Madeleine Green
Rebecca Walker, Rowan Jackson-Stewart, Morven Addison, Kim Hyslop
Charity representative: Kristin Sleigh, Guide Dogs for the Blind Association
YDMA judge: Emma Maier, Third Sector
Queen Elizabeth's School for Boys - Year 9 and 10
Team: The Bavishi Bunch
Teacher: Rakhee Bavishi
Steven Haveron, Jack Jacobs, Gabrial Adler, James Evangelou
Charity representative: Kristin Sleigh, Guide Dogs for the Blind Association
YDMA judge: Emma Maier, Third Sector
The Mount School - Year 9 and 10
Team: Meringue
Teacher: Rhodri Davies
Rowan Hall, Raliat Dabiri, Hannah Williamson, Tessa Harris
Charity representative: Kristin Sleigh, Guide Dogs for the Blind Association
YDMA judge: Emma Maier, Third Sector
Wilson's School - Year 9 and 10
Team: David, Darren, Ashok and Nikhil
Teacher: Amy Keen
David Clark, Nikhil Kuplish, Darren Mindham, Ashok Menon
Charity representative: Kristin Sleigh, Guide Dogs for the Blind Association
YDMA judge: Emma Maier, Third Sector
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