Young Direct Marketing Awards

YDMA 2010 was another impressive year with entries from over 1000 students across almost 200 teams and an incredibly high standard of work.

This year the judging panel included industry experts from: Great Ormond St, the National Trust and Oxfam, Jaywing, Rapport, Royal Mail, Jacob Bailey, DMS, GyroHSR, Meteorite and Da Vinci. Congratulations to all winning schools.

Grand Prix Winners

The top prizes at this year’s Young Direct Marketing Awards went to two teams of budding young marketers from Brighouse High School and Gosforth High School.

« Year 7/8 Winners »

« Year 9/10 Winners »

Brighouse High School - Year 7 and 8

Team: Designers Elite

Teacher: Anthony Bennett

Jack Walker, Millie Gibson, George Ellis, Chloe Hoyle

Charity representative: Katie Hepworth, Oxfam
YDMA judge: Tim Dearing, Da Vinci

Created for Oxfam

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Gosforth High School - Year 9 and 10

Team: Geordie Ormond Street

Teacher: Suzanne Watson

Andrea Simmons, Rachel McPeake, Bronwyn Lloyd, Tom Shanks

Charity representative: Rachel Nicholls, GOSH
YDMA judge: Tim Dearing, Da Vinci

Created for Great Ormond Street Hospital

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Great Ormond Street Hospital

Aims: Develop a marketing campaign that will recruit 250 schools to take part in the Schools 1km Challenge and raise money for Great Ormond Street Hospital Children’s Charity. To raise awareness of ‘GET FIT’ and to encourage 250 schools to sign up and use the interactive e-learning resource to get young people interested in exercise.

Brief: Your campaign should promote and encourage sign up to the Schools 1km Challenge to key stage 3 & 4 schools by raising awareness of the benefits of one hour of physical activity each day on overall health and encouraging sign up to the ‘GET FIT’ e-learning resource

« Year 7/8 Winners »

« Year 9/10 Winners »

Devonport High School for Boys - Year 7 and 8

Team: Oh My GOSH!

Teacher: Nichole Sanders

James Henniker, Jack Henniker, Samuel Spence

Charity representative: Rachel Nicholls, GOSH
YDMA judge: Carol Omara, GyroHSR

Gresham's Prep School - Year 7 and 8

Team: Firefly 1

Teacher: Victoria Harvey-Seldon

Sophie Hare, Phoebe Lacoste, Edward Wilson, Tobias Shalom

Charity representative: Rachel Nicholls, GOSH
YDMA judge: Carol Omara, GyroHSR

Dunluce School - Year 7 and 8

Team: 5ALIVE!

Teacher: Liz McIlveen

Keree Murray, Tanith Speers, Hannah McCutcheon, Victoria Scott, Keri McCloskey

Charity representative: Rachel Nicholls, GOSH
YDMA judge: Carol Omara, GyroHSR

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Gosforth High School - Year 9 and 10

Team: Geordie Ormond Street

Teacher: Suzanne Watson

Andrea Simmons, Rachel McPeake, Bronwyn Lloyd, Tom Shanks

Charity representative: Rachel Nicholls, GOSH
YDMA judge: Carol Omara, GyroHSR

Diss High School - Year 9 and 10

Team: Get Fit For GOSH

Teacher: Suzanne Johnson

Madi Turner, Olivia Casbard, Louise Woods, Angus Barnett, Jasmine Coventry

Charity representative: Rachel Nicholls, GOSH
YDMA judge: Carol Omara, GyroHSR

Wilson's School - Year 9 and 10

Team: Wilsons 1

Teacher: Amy Keen

Ashwin Prathapan, Henry Watson, Karim Abu-Seer, Stefan Sivapatham

Charity representative: Rachel Nicholls, GOSH
YDMA judge: Carol Omara, GyroHSR

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The National Trust

Aims: Develop a direct marketing campaign to recruit 500 new National Trust family memberships, generating an income of £28,800.

Brief: Your campaign should inform your audience of the benefits of taking out a family membership, for instance, membership provides free family days out for a whole year. You may also wish to draw upon the idea that NT members generate vital funds for the charity.

« Year 7/8 Winners »

« Year 9/10 Winners »

Torquay Boys' Grammar School - Year 7 and 8

Team: Save The Past

Teacher: Catherine Steven

Marcus Marino, Jared Wray, George Jewell, Simon Tuckerman

Charity representative: Rachael Brothwell, The National Trust
YDMA judge: Kyle van Blerk, Meteorite

Devonport High School for Boys - Year 7 and 8

Team: Happy Family

Teacher: Nichole Sanders

Rory Forbes, Daniel Hewitt, Lewis Edge, Declan O'Connell, Arthur Andrews, Bradley Dyer, Ben Steel

Charity representative: Rachael Brothwell, The National Trust
YDMA judge: Kyle van Blerk, Meteorite

Aston Fields Middle School - Year 7 and 8

Team: A.F.M.S

Teacher: Julie Keeley

Codie Darby, Chloe Duneston, Maddie Vale, Elliot Dale, Stefan Green

Charity representative: Rachael Brothwell, The National Trust
YDMA judge: Kyle van Blerk, Meteorite

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Saltash.net Community School - Year 9 and 10

Team: West End Boys

Teacher: Bryan Heighway

Humphrey Shotton, Craig Hammock, Jake Allan, Joe Davis

Charity representative: Rachael Brothwell, The National Trust
YDMA judge: Kyle van Blerk, Meteorite

Diss High School - Year 9 and 10

Team: Go Team!

Teacher: Suzanne Johnson

Chloe Edwards, Robin Breeze, Charlie Pask, Joe Seaman

Charity representative: Rachael Brothwell, The National Trust
YDMA judge: Kyle van Blerk, Meteorite

Kettlethorpe High School - Year 9 and 10

Team: Castle Crazy

Teacher: Janet Sharkey

Elliot Biltcliffe, Lloyd Bout, Jack Parlett, Aaron Turner

Charity representative: Rachael Brothwell, The National Trust
YDMA judge: Kyle van Blerk, Meteorite

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Oxfam

Aims: Develop a direct marketing campaign to recruit 1000 new donors to Oxfam 365, at an average donation of more than £100 per year (more than £8.67 per month).

Brief: Your campaign should raise awareness of the Oxfam 365 programme, and the need for us to be ready to respond immediately in the case of a disaster or emergency. It should also encourage people to set up a direct debit for a regular donation.

« Year 7/8 Winners »

« Year 9/10 Winners »

Brighouse High School - Year 7 and 8

Team: Designers Elite

Teacher: Anthony Bennett